Odd | Brand Creation & Development

Driven by an entrepreneurial spirit and having identified a gap in the market, I partnered with Maya Haiman-Eilon to launch Odd, a brand of bold, graphic t-shirts for children. Over the following 3 years, we developed the brand and expanded the collection from graphic T-shirts into babygrows and dresses, while establishing a presence across several European retailers. The experience gave me a broad understanding of building a brand from the ground up, from product development, brand building to sales and distribution.