Creative Direction

Brand, Campaigns, Digital

Creative director & art director working across brand, campaigns and digital, with experiences spanning technology, culture, music and consumer brands.

DIGITAL LITMUS

Brand platform & visual identity

01
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June 2019 – 2026

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May 2017 –  2025

ROUNDHOUSE KITCHENS FOR DAYSTUDIO

Digital experience UX/UI

02

TRAVELTANK WEBSITE

UI Site Design

03

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Avril 2022 – 2025

c-Fooditude MAIN – 1

April 2023 – 2025

FOODITUDE / FOR DIGITAL LITMUS

Site, eBooks, LinkedIn campaigns

04

Greengage MAIN – 1

From 2020 – 2025

GREENGAGE / FOR KATSWHISKERS

Rebranding & Advertising

05

Working for DayStudio

Brand identity, Guidelines, Art Direction

06

c-DayStudio Collab MAIN – 2

On-going work 

Main

2005 – 2008

Past experience

Brand creation, D2C, fashion

07

Some of the brands I've worked for

Creative direction & experience

An agency background

Although I have been freelancing for many years, my formative experience was gained in agencies, where I developed the design processes and standards required to deliver excellence for major brands.

Design practice

Working directly with clients as a freelancer means I often collaborate with small and medium-sized brands looking for a refresh or brand evolution. The nature of these projects tends to allow for far greater design flexibility and experimentation.

Sketching & visual thinking

Sketching and illustration, using both pencil and brush, are integral to my creative skillset and something I genuinely enjoy.

Technical Capabilities

Having worked with HTML, WordPress and CSS, as well as repointing domains and building websites, I am comfortable with the technical side of digital design. I also recognise the importance of automation tools and the use of AI to troubleshoot and resolve some tech issues.